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ESTABLISHED.
you’ve already seen our work.
you just didn’t know it was us.
The proof became ESTABLISHED.
We’ve passed proof of concept. Now we’re building culture.
Unfortunately, we are:
✓ too creative to be managed
✓ too opinionated for HR
✓ too expensive for “exposure”
✓ too hot for email signatures
A home for the creatively unemployable.
That’s the ESTD core:
creative direction with claws out,
brand activations that challenge + convert,
and Local Daddy Energy™ for Nashville (& beyond) founders, creators, rebels & the chronically overqualified.
We don’t just create the right rooms — we make them unavoidable, online and IRL.
ESTD.CO is a culture studio + media house that builds the next generation of renegade talent & brands. We turn them into original IP & produce capsule moments and movements — across experiences, shows, events, brand partnerships, and cultural drops.
We architect identities and communities that shape culture with a wellness-rooted, experiential edge.
Limited editions, unlimited influence.
ESTD.CO is what happens when rebel creatives and wellness-wired founders decide the culture belongs to the ones actually making it.
This isn’t mass PR. It’s curated cultural visibility—built through exclusive partnerships, experiential moments, and strategic amplification that actually moves people. Health, wellness, tech, lifestyle — if it’s exciting and bold, it’s fair game. Every activation is a story. Every story has impact.
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Media
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Culture
We produce original cultural works. Each brand we work with gets a custom, one-of-one production that can't be repeated. This is an edition. An original. An artifact.
Experiences are designed as installations. Every client receives a limited edition brand world — part event, part artwork, part sensory lab — built entirely around their brand’s DNA. Guests leave with both the moment and the artifact, because we don’t produce events, we install brands into memory.
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Events
We don’t offer marketing. We offer meaning. We build visual media designed to live and last: capsule short-form series, editorial features, and aesthetic, social-native formats that feel like living magazines — not ads. Through intentional digital storytelling, we translate brand worlds into profiles, lifestyle moments, and features that people actually want to watch.
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Branded Creative
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Talent Development
For creators with edge, aesthetic, intelligence, and no “home.” We develop talent visually, experientially, and strategically — not as influencers, but as cultural players.
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The Establishment
In a saturated market, we eliminate comparison.
Brands don’t just partner — they become official, exclusive category partners inside the Established ecosystem. Each brand is intentionally placed, never duplicated, and amplified through a curated network where access is the asset. We control the room, the story, and the cadence — transforming one-off activations into recurring presence. This is luxury, wellness, and cultural relevance designed as a system, not a moment.
Lauren “Lala”
Robinson
Mother of Moves & Vision | Activations + PR |
I run things and I build worlds people remember. With over a decade in wellness, hospitality, and experiential production, I specialize in turning brands into lived experiences — from methodology and programming to installations, content, and community. I don’t chase trends or manage noise; I design what’s worth paying attention to. Health, wellness, tech, culture — if it needs to feel established, I’m behind it. I also teach strength x pilates (wink,wink).
Jen “Spice” Spice
VP of OPS & Vibes Control | Activations + Social |
I keep the vibes right and the crash outs manageable. As VP of Operations and Vibes Control, I run the systems, the socials, and the community with a mix of strategy and sass. Wellness, hospitality, brands — I make sure it all stays relevant, and looks effortless (even when it’s not). I also teach cycle & HIIT.
Tap The Network
Not An Agency.
We build cultural capsules — limited-edition events, activations, and campaigns that create belonging and move brands into culture.
Established is not an agency.
It’s not an influencer network.
It’s not a content farm.
It is a private media house — a place where creative talent is incubated, elevated, and unleashed through visual storytelling, editorial identity, and experiential world-building.
We develop the creators who deserve a platform but don’t want to be “managed.”
We build IP around their brilliance.
We create cultural moments that brands can’t manufacture on their own.
We design the rooms where it all happens — and we make them feel effortless.